The challenges of multichannel and omnichannel supply chains
Prof Richard Wilding OBE talks to Dr John Lockton, Managing Director of LCP Consulting about the differences between multichannel and omnichannel. Many brands are already having multichannel...
View ArticleThe Power of Brands: Storytelling, Purpose & Consistency
Ben Richards, Consulting Director at Radley Yeldar summarises his presentation about what brands do and how they can help to cut through and simplify huge amounts of information. Cranfield Key Account...
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